Larisa is known for embracing eternal positivity, new ideas, innovative techniques, diverse cultures, and constant growth.
She uses these to guide firms in international client growth and market expansion. Driven to try new things and meet new people, Larisa has visited nearly a dozen different countries, and has lived and worked in a few of them. This cultural shift in approaches, processes and outcomes has not only expanded her cultural horizons but has made her much more adaptable in her strategy-building techniques and her ability to effectively communicate with a wide variety of personalities. After studying in a Côtes-d’Armor commune, painting in the Louvre, working in the shadow of the Eiffel Tower, establishing a city holiday, setting a Guinness World Record, establishing new business development and marketing departments for growing design firms, opening a new office, and moving around the globe, she is always ready for another adventure.
Larisa is the Foundation Champion and 2021 President of CREW Los Angeles, a CREW Network Council Member, the SMPS/LA Secretary, and the Marketing Director for the National Association of Museum Exhibitions. She also serves on the Steering committee for the National Association for Women in Construction SoCal WIC Week and the NAIOP Awards Gala, and is a judge for the Society for Collegiate and University Planning, the Society for Marketing Professional Services Marketing Communication Awards, and the Association for Accounting Marketing Awards.
Larisa graduated from the University of Cincinnati with a Master of Science in Marketing, a Bachelor of Science in Architecture, a minor in French Language and Literature, and a certificate in Systematic Inventive Thinking. She also studied International Business, Architecture, and Art History at the American University of Paris.
The real me – Throughout my career I’ve lived and worked around the world. I work hard so I can play hard. I surround myself with others who are equally as passionate about everything they do – every day. I like to read anything from marketing strategy to romance novels, to run mountain trails with my dog, dance like no one is watching, eat cupcakes and drink bourbon on the rocks. Most of all, I like to be inspired by the little things and revel to the fullest extent in new experiences. I share my insights and passions with my work and use them to develop deep meaningful relationships with clients that result in signed contracts and lifelong relationships. I’m not afraid to be me or to help others be themselves.
